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How to build your own boutique coffee brand? A case study of boutique cafes

How to build your own boutique coffee brand? A case study of boutique cafes

Are you still dreaming of opening your own coffee shop or coffee roaster, but holding back because you have no idea about running a business? The answer to this question is simple. You can be the best barista in the world and easily win bonuses and honors in the barista competition, but in the final analysis, what you have to strive for is to meet the needs of consumers every day, but this is completely different.

2016-07-18
Marketing Secrets of Starbucks

Marketing Secrets of Starbucks

Starbucks' financial report has also mentioned many times that its goal in China is to grow into the largest overseas market outside the United States.

2016-08-18
Basic knowledge of fine coffee what is the taste of coffee

Basic knowledge of fine coffee what is the taste of coffee

We often have the opportunity to taste all kinds of sour taste, such as lemon, apple, wine and black vinegar. There is no doubt that sour taste is the delicacy of these foods: similarly, the wonderful sour taste is the reason why some coffees are highly priced. In fact, all coffee has a sour taste, because raw beans contain a lot of gas acid, and in the process of baking, these gas acid will be transformed into a variety of aromatic.

2015-01-17
What's the taste of coffee? there are all kinds of sour taste.

What's the taste of coffee? there are all kinds of sour taste.

We often have the opportunity to taste all kinds of sour taste, such as lemon, apple, wine and black vinegar. There is no doubt that sour taste is the delicacy of these foods: similarly, the wonderful sour taste is the reason why some coffees are highly priced. In fact, all coffee has a sour taste, because raw beans contain a lot of gas acid, and in the process of baking, these gas acid will be transformed into a variety of aromatic.

2015-07-29
The method of judging the freshness of coffee beans

The method of judging the freshness of coffee beans

Have you ever seen oily coffee beans? Why do some coffee beans have a shiny surface, while others are "dry and comfortable" without greasy? What does the "oil" of coffee beans have to do with freshness? Should we buy coffee beans that are "oily" or "unoiled" in appearance?

2014-08-09
How to distinguish cappuccino from latte

How to distinguish cappuccino from latte

First of all, I want to talk about the difference between Latte and Cappuccino. The only difference between them is the thickness of the top layer of milk foam. Cappuccino's milk foam is much thicker than Latte. Thick here does not mean Cappuccino's milk foam is harder than Latte. If you drink Cappuccino, the milk foam on top is dry and hard and the lumps are not dense, it can only mean that this is a cup of unqualified milk.

2014-09-27
Analysis of Common nouns of Coffee

Analysis of Common nouns of Coffee

Coffee is coffee in English, cafe in French and Spanish, caffe in Italian and kaffe in German.

2014-08-05
What is Crema? The basic knowledge of espresso

What is Crema? The basic knowledge of espresso

This classic English text has been translated by many people, but most translators do not understand or understand the principle of espresso, so it is not very accurate or difficult to understand correctly. I think this article is translated by an expert who really understands espresso, especially the understanding of the original text and Chinese is very good. The good thing about this article is that it comes from the inherent ingredients of coffee.

2015-10-06
Coffee Language

Coffee Language

We will explain a few adjectives or nouns. The reminder is that these words are neutral and do not carry value judgments.

2014-08-22
Barista training Foundation: what is Crema?

Barista training Foundation: what is Crema?

What is Crema? How did it come about? During the roasting process, a large amount of carbon dioxide is produced in the coffee beans, most of which will be emitted during the cooling process, a few will continue to be kept inside, and the grinding will release these gases, so coffee must be made as soon as possible after grinding.

2014-05-16
How does Kopi Luwak taste? brewing method brand?-is Kopi Luwak made of cat shit?

How does Kopi Luwak taste? brewing method brand?-is Kopi Luwak made of cat shit?

In Indonesian, Kopi means coffee, and Luwak is the name of the civet commonly known in Indonesia. It is said that the coffee produces no more than 500 pounds a year, and the price per pound ranges from $300 to $800, depending on the year, because there is not a fixed production every year. In the international market, Luwak coffee has always been a veritable luxury, the most important

2016-10-17
Consumers love good coffee.

Consumers love good coffee.

Fine coffee is best paired with French dessert macarons, which will be memorable after careful tasting. This is different from the traditional coffee that comes into contact with civilians. Fine coffee gives people a sense of nobility. This contact is even more successful in obtaining 96 points out of 100 points among the roasted coffee green beans sent to evaluation in various countries in the world. Italian Star Expresso(hereinafter referred to as Italy),

2014-08-08
Which do you prefer in different coffee flavors?

Which do you prefer in different coffee flavors?

Throughout the world of coffee, each taste of coffee represents not only an emotional tone, but also an attitude towards life. Among the different coffee flavors, which one do you prefer? Italian Coffee: (Espresso) Espresso means express delivery or express delivery in Italian. Italian coffee is called the root of good coffee. Although the reputation of Italian coffee belongs to Italy, and the first Italian

2014-05-21
Cement wall style coffee shop industrialization characteristic coffee shop

Cement wall style coffee shop industrialization characteristic coffee shop

Concrete wall is an element of industrial style, has been applied to every corner of cafes, the use of more does not mean good use, some people even think that cafes must have shop cement elements. I think it doesn't hurt to use cement wall treatment, but if it is not used well, it will be counterproductive. On a business trip in Guizhou these days, I stopped by to visit a friend in Guiyang. I also saw that the cement wall of my friend's shop could not fall perfectly.

2016-05-07
What are the ingredients of coffee beans? what plants does coffee belong to?

What are the ingredients of coffee beans? what plants does coffee belong to?

After extraction, tannic acid will turn into a yellowish powder, which can easily blend into water, and after boiling it will decompose and produce pyrosylic acid, which will make the coffee taste worse, and if it is soaked and left for several hours, the color of the coffee will become thicker than when it was just soaked, and it is also less tasty, so there is a saying that it is best to finish it as soon as possible. The fat contained in coffee, which is extremely important in flavor.

2016-05-31
What is the knowledge of Coffee? a case study on the failure of Coffee location

What is the knowledge of Coffee? a case study on the failure of Coffee location

The United States is the world's largest coffee consumer, the first is the United States, Germany is the second. You can drink the best coffee in the world at a very low price. Coffee is really special in the commodity, because even the most expensive coffee becomes very cheap to take home and brew. Maybe Bill Gates drinks more expensive wine than you do, but you can drink the same coffee as the richest man in the world! Draw lessons from

2016-06-08
Over three cups of coffee, will the chest become smaller?

Over three cups of coffee, will the chest become smaller?

A new finding by Swedish scientists has caught the attention of many because they point out that girls who drink more than three cups of coffee a day have smaller breasts. Is this really true? Well, this latest finding does exist--there's always some pain in the ass--and scientists are going to study the relationship between breast size and coffee intake. But the media is reporting on Lund Université in Sweden.

2015-09-18
The taste of coffee what does a cup of ordinary coffee taste like

The taste of coffee what does a cup of ordinary coffee taste like

I don't know if you've ever heard the saying that if I'm not at home, I must be in the coffee shop; if I'm not in the coffee shop, I must be on my way to the coffee shop. Because of this sentence, I began to get in touch with coffee. I remember the first time I drank coffee. I didn't know any brands like G7, Bond, Maxwell and so on. I drank the well-known brand Nestle. Rush

2015-01-26
Does drinking coffee make you fat or help you burn fat?

Does drinking coffee make you fat or help you burn fat?

Coffee is a controversial topic of health and fitness. Mainly because some people think that you should not drink down, others think that you should drink coffee dripping water. I'm in the middle. I like to drink coffee. I don't drink five cups a day, but I do need a strong cup or two in the morning. But let's size up the situation a little more to help you make an informed decision. At the same time

2015-09-11
Which coffee flavor do you prefer with different tastes

Which coffee flavor do you prefer with different tastes

Throughout the world of coffee, each taste of coffee represents not only an emotional tone, but also an attitude towards life. Among the different coffee flavors, which one do you prefer? Italian Coffee: (Espresso) Espresso means express delivery or express delivery in Italian. Italian coffee is called the root of good coffee. Although the reputation of Italian coffee belongs to Italy, and the first Italian

2015-06-12
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